Art of the Reset
There’s something alluring about the idea of a fresh start. A new year. A new quarter. A new notebook with perfectly clean pages. A fresh Google Doc that makes you believe this is the moment everything comes together. But most…
Building Goals That Support Real Life
Every January, the internet collectively decides there is exactly one correct way to set goals. It usually involves a fresh planner, a 5 a.m. wake-up call, and a personality overhaul that magically sticks by the end of the month. By…
All We Want for Christmas Is Views
The holidays always give us a moment to pause, reflect, and appreciate the people we get to work with every day. Since 2008, ReThinc has been lucky to partner with incredible clients, collaborate with an unbelievably talented team, and build…
Not Just a Job: The Case for Meaningful Work
We hear it all the time: Do what you love and you’ll never work a day in your life. Cute. Also? Kinda untrue. Even when you do love what you do, it’s still work. There are still Mondays. There are…
How to Brand a Business
ReThinc Advertising is a full-service ad agency in Phoenix that exceeds the marketing needs of some two dozen clients in four states. My elevator speech goes something like this: “We excel at graphic design, website design, and website development while…
Building a Better Work Ethic
Today’s business landscape is not easy. It’s not easy to run an ad agency in Phoenix and it’s not easy to work in one either. In the fast-paced world of marketing, having a strong work ethic is more important than…
Making the Most of Your Daily Commute
Oh, the joys of your daily commute. Sitting in bumper-to-bumper traffic, inching along at a snail's pace, and wondering how many hours you're going to be stuck in your car.
Work-Life Balance – A Personal Journey: Part 2
Welcome back to my personal journey of finding a work-life balance. I’m a work in progress. I’m letting go of being a perfectionist. I’m delegating more – both at...
Work-Life Balance – A Personal Journey: Part 1
Work is my life. At least it has been for the past 13 years, 6 months, and 16 days. I don’t blame ReThinc for that. I blame credit my dad for my work ethic (Happy Father’s Day, Dad). I’ve admittedly…