The Not So Secret Way To Market Effectively
I don’t think I’m being dramatic when I say that successful marketing is one of the great secrets of the universe. Anyone who’s ever engaged in a marketing campaign knows that it…
Advertising
Marketing vs. Advertising: What’s the Difference?
On the outside, marketing and advertising seem interchangeable. Aren’t they both enticing customers to buy a product or service? Yes… but also no. There’s more to it! Let’s think of marketing like…
The Benefits of Having an Office Dog
It’s no secret that ReThinc Advertising is a ‘dog-centric’ digital ad agency in Phoenix. Most of our staff has a dog, and those who don’t share their love with whichever dog is…
A Prime Holiday Remix
The holidays are upon us and the pressure of adapting a holiday limerick into something clever is weighing heavy on me. Adding to my creative anxiety is an untimely bout with Covid…
A Picture is Worth 1,000 Words
“The creation of a consumer influencing ad campaign has many elements,” says everyone in the advertising business. I mean, cue up Captain Obvious for that line, no? But really, effective advertising consists…
Do Not Disturb
I feel like before I even begin that I’ve already won a metaphor contest. I mean, anyone that’s even spent a semester in college knows what the proverbial sock on the doorknob…
Find Your Happy Place
Let me be clear that the purpose of this blog is to educate. I really don’t use my blog as a sales tool to attract new clients but as the owner of…
ZOOM A ZOOM ZOOM
2020 brought with it a new, not so awesome reality that no one was expecting. There have been plenty of byproducts from it and most are not good whatsoever. One exception has…
A Post for the Times
I don’t think it’s overly surprising that recent events have resulted in an uptick of social media use and before you hit the delete button, this is not a pitch to hire…