Navigating Our Economic Storm
Perhaps I’m just another victim of the news cycle or maybe I’ve just been through this a few times in my fifty-plus years traveling around the sun but it seems to me that we just might be in for a…
The Not So Secret Way To Market Effectively
I don’t think I’m being dramatic when I say that successful marketing is one of the great secrets of the universe. Anyone who’s ever engaged in a marketing campaign knows that it can be as mysterious as black holes in…
Marketing vs. Advertising: What’s the Difference?
On the outside, marketing and advertising seem interchangeable. Aren’t they both enticing customers to buy a product or service? Yes… but also no. There’s more to it! Let’s think of marketing like a big, beautiful tree. Marketing has its many…
The Benefits of Having an Office Dog
It’s no secret that ReThinc Advertising is a ‘dog-centric’ digital ad agency in Phoenix. Most of our staff has a dog, and those who don’t share their love with whichever dog is in the office that day. What can I…
A Prime Holiday Remix
The holidays are upon us and the pressure of adapting a holiday limerick into something clever is weighing heavy on me. Adding to my creative anxiety is an untimely bout with Covid which has robbed me of my sense of…
A Picture is Worth 1,000 Words
“The creation of a consumer influencing ad campaign has many elements,” says everyone in the advertising business. I mean, cue up Captain Obvious for that line, no? But really, effective advertising consists of things like color, words, infographics and probably…
Do Not Disturb
I feel like before I even begin that I’ve already won a metaphor contest. I mean, anyone that’s even spent a semester in college knows what the proverbial sock on the doorknob means. It’s a not so subtle request for…
Find Your Happy Place
Let me be clear that the purpose of this blog is to educate. I really don’t use my blog as a sales tool to attract new clients but as the owner of a digital ad agency in Phoenix I do…
ZOOM A ZOOM ZOOM
2020 brought with it a new, not so awesome reality that no one was expecting. There have been plenty of byproducts from it and most are not good whatsoever. One exception has become the cornerstone for business meetings both external…