Find Your Happy Place
Let me be clear that the purpose of this blog is to educate. I really don’t use my blog as a sales tool to attract new clients but as the owner of…
Digital Marketing
Marketing Basics in a Time of Uncertainty
We interrupt our regular scheduled blog to speak directly to small and medium sized businesses that find themselves in a situation that is, in a word … unprecedented. How many times have…
A ReThinc Rom-Com
Love stories have a way of becoming convoluted over the years. Details are forgotten, as are some of the early pitfalls that come with all relationships. The true bliss of starting my…
Marketing is Complex, Yet Simple
Subscribing to Google Alerts ensures that I get no less than a dozen marketing articles in my inbox each day. Typically, and may I say thankfully, these articles are short and to…
HO, HO, HOw to Market Effectively During the Holidays
It’s that special time of year again … your inbox has a few more solicitation emails, your social feeds are really pushing some of those products you showed interest in, and the…
LinkedIn or Out
As the owner of a digital marketing agency, I get asked all the time why LinkedIn is not a more prolific platform for my B2C and B2B efforts. On the surface, it…
Alexa, What’s This Month’s Blog?
Last weekend I awoke in the middle of the night with sharp chest pains. It was a bit disconcerting as I contemplated waking my wife or figuring out how to get better…
Re501(c)(3)
There are many things that I appreciate about my peers in marketing and media. They are truly a generous lot that donate their time, money, and energy to a wide array of…
Death, Taxes, and Digital Outpacing Traditional Media
A significant, yet certainly not wholly unexpected milestone is happening this year. According to the super smart people on the internet, digital ad spending will surpass traditional ad spending in the United…