Don’t Pick on 2020
We, as Americans, tend to be a bit pessimistic. Perhaps it’s the way our media operates or maybe it’s just the way we are but we are definitely a ‘glass half empty’…
Digital Marketing
How The Virus Stole Christmas
Every person in Phoenix liked Christmas a lot... But the virus named Covid apparently did not! Covid hated Christmas! The whole Christmas season! Now, please don't ask why. No one quite knows…
Navigating Negative Social Media Comments
Social media has done so many great things for businesses. It’s allowed us to connect with customers on a more personal level while also giving us a platform to promote events, special…
Email Marketing is More Important than Ever
Just what you were hoping to find in your inbox this morning. Another blog on the importance of email marketing! YES! It’s going to be a great day! Before you add this…
Find Your Happy Place
Let me be clear that the purpose of this blog is to educate. I really don’t use my blog as a sales tool to attract new clients but as the owner of…
Marketing Basics in a Time of Uncertainty
We interrupt our regular scheduled blog to speak directly to small and medium sized businesses that find themselves in a situation that is, in a word … unprecedented. How many times have…
A ReThinc Rom-Com
Love stories have a way of becoming convoluted over the years. Details are forgotten, as are some of the early pitfalls that come with all relationships. The true bliss of starting my…
Marketing is Complex, Yet Simple
Subscribing to Google Alerts ensures that I get no less than a dozen marketing articles in my inbox each day. Typically, and may I say thankfully, these articles are short and to…
HO, HO, HOw to Market Effectively During the Holidays
It’s that special time of year again … your inbox has a few more solicitation emails, your social feeds are really pushing some of those products you showed interest in, and the…