A lot has been written or said about the ever-shifting digital landscape. Most recently, the rather seismic shift with Facebook moving to be less advertiser-friendly might be the best example of how…
Email Marketing
The Irony in Email Marketing
I’m trying to get my head around sending an email about sending an email. Irony … sure, let’s call it that. Before this blog starts sounding like an Alanis Morissette song let’s…
Effective Email Marketing
What is the most effective, most utilized and least expensive form of digital marketing? According to a recent survey of digital marketers email was consider the most effective for building brand awareness,…