The Arizona advertising ecosystem is about to enter another political window. Political parties, political action committees, and candidates thrust millions of dollars in advertising into the market to convince you to vote a particular way. This cyclical event happens every…
Probably the best part of owning a digital ad agency in Phoenix is the seemingly unending amount of information that needs to be disseminated to our clients and prospects. That, and the Crumbl Cookies that vendors drop off every so…
As the owner of a digital ad agency in Phoenix, I often get asked for advice on all things marketing and if you read this blog, you know I’m not shy about giving it. I do get this question a…
Sleigh bells ring, are you listening On the air, the ads are glistening A creative delight We're working ‘til night Walking in a ReThinc wonderland
So this happened … broadcast and cable viewership has now been surpassed by streaming TV services. While we were sweltering through an extra hot summer, streaming TV services took the lead on traditional means of television delivery. This past year…
Yet another sign of the apocalypse has come to fruition as ChatGPT comes online to provide content with little to no human effort whatsoever. The innovation evokes all sorts of mixed feelings as someone who writes, someone who teaches, and…
‘Twas the middle of the recession and all through the house not a company was succeeding and my boss was a louse Sales management was hung by their thumbs with no care In fear that the recession would soon leave…
There is no shortage of advice as it pertains to marketing strategies for business. In times of economic boom or bust there is a seemingly endless number of experts ready to tell you what you should do and almost always…
I’m not a big fan of acronyms. I mean, they’re pretty common these days, and they do come in handy when you want to sound like you know what you’re talking about. Lots of industries (including marketing) rely on acronyms…