When Every Brand Sounds Like AI
I feel like it’s fairly obvious to say that everyone working in the marketing space is continuing to adapt to how AI is impacting their work, or perhaps better stated, the ability to do their work, or maybe even, if…
Why Your Google Business Profile Keeps Changing (and What to Do About It)
One of the most critical components of your company’s digital marketing footprint is your Google Business Profile, formerly referred to as the Google My Business page. For those of you who don’t know, this is the graphic displayed to searching…
How to Get Your Business Found in AI Search
I bet when the Yellow Pages first came out, people were like “wow, this is cutting edge…” I mean, here were all these businesses, separated by category and listed alphabetically for the consumer to call on their rotary phone (Google…
Impressions: Your Guide to Advertising’s Most Used Term
As a full-service digital advertising agency in Phoenix, the term ‘impression’ is one of the more common words you’ll hear around our office. For non-media types, impression has a totally different definition; for my digital team, impression is the foundational…
The Benefits and Drawbacks of Pop-Ups on a Website
I’ll come clean and tell you that I rely on my team of experts to design award-winning websites that drive visitors to a positive UX and eventual conversion. I will go on to say that ReThinc Advertising excels in this…
The Political Window and its Effect on Your Marketing Efforts
The Arizona advertising ecosystem is about to enter another political window. Political parties, political action committees, and candidates thrust millions of dollars in advertising into the market to convince you to vote a particular way. This cyclical event happens every…
Your Google Business Profile Report Explained
Probably the best part of owning a digital ad agency in Phoenix is the seemingly unending amount of information that needs to be disseminated to our clients and prospects. That, and the Crumbl Cookies that vendors drop off every so…
The Importance of Advertising Photo and Video Assets
As the owner of a digital ad agency in Phoenix, I often get asked for advice on all things marketing and if you read this blog, you know I’m not shy about giving it. I do get this question a…
Walkin’ in a ReThinc Wonderland
Sleigh bells ring, are you listening On the air, the ads are glistening A creative delight We're working ‘til night Walking in a ReThinc wonderland