Like all businesses, the COVID-19 pandemic most certainly has had a profound impact on ReThinc Advertising. We’ve shuttered our office and responsibly worked from home for the past eight weeks. Our clients have slashed budgets, curtailed operations, and done everything…
At ReThinc, we don’t operate with a hyper-competitive mindset to outbid other ad agencies. The “win the account at all costs” mentality is in a word “unbecoming” and in two words “not necessary.” I’m going to forego sharing the three-word…
ReThinc Advertising will be celebrating our 10th year in business this month. That seems like a long time but to me it’s been a blur. We started this thing with $8,000 in capital funding from my 401K, some borrowed furniture,…
My very brilliant and slightly cynical digital manager is quick to reply to many of my blog submissions with a “what’s your point?” or a “how does this help/position us better to clients…” which can be challenging but only because…
At Rethinc … we are in the business of brand building. We devise the assets you need to put your brand forth in the marketplace. Even the smallest business has a brand. In its most modest terms, a company’s brand…