Walkin’ in a ReThinc Wonderland
Sleigh bells ring, are you listening On the air, the ads are glistening A creative delight We're working ‘til night Walking in a ReThinc wonderland
Television Advertising in 2023
So this happened … broadcast and cable viewership has now been surpassed by streaming TV services. While we were sweltering through an extra hot summer, streaming TV services took the lead on traditional means of television delivery. This past year…
Is ChatGPT The End of Marketing As We Know It?
Yet another sign of the apocalypse has come to fruition as ChatGPT comes online to provide content with little to no human effort whatsoever. The innovation evokes all sorts of mixed feelings as someone who writes, someone who teaches, and…
‘Twas Time for ReThinc
‘Twas the middle of the recession and all through the house not a company was succeeding and my boss was a louse Sales management was hung by their thumbs with no care In fear that the recession would soon leave…
Consumer Confidence and What it Means for Your Marketing Efforts
There is no shortage of advice as it pertains to marketing strategies for business. In times of economic boom or bust there is a seemingly endless number of experts ready to tell you what you should do and almost always…
Local SEO Helps Santa Claus & Others Find Your Business
I’m not a big fan of acronyms. I mean, they’re pretty common these days, and they do come in handy when you want to sound like you know what you’re talking about. Lots of industries (including marketing) rely on acronyms…
Best Places to Work … er, Hire
So, here’s an interesting flex topped with a gratuitous backlink. In 2021, ReThinc Advertising was named one of the top places to work by the Phoenix Business Journal. After you navigate the paywall, you can read the article here. Before…
A Prime Holiday Remix
The holidays are upon us and the pressure of adapting a holiday limerick into something clever is weighing heavy on me. Adding to my creative anxiety is an untimely bout with Covid which has robbed me of my sense of…
A Picture is Worth 1,000 Words
“The creation of a consumer influencing ad campaign has many elements,” says everyone in the advertising business. I mean, cue up Captain Obvious for that line, no? But really, effective advertising consists of things like color, words, infographics and probably…