As the owner of a full-service digital ad agency in Phoenix, I want to be crystal clear here that I don’t want this blog to be perceived as a hit piece for media companies who have launched digital ad sales…
I love the TV media business but it’s an understatement to say that things got weird a few years back. Not to sound like an old guy, but times used to be much simpler than they are now. I mean,…
A significant, yet certainly not wholly unexpected milestone is happening this year. According to the super smart people on the internet, digital ad spending will surpass traditional ad spending in the United States. These people go on to say that…
You don’t have to be the owner of an ad agency in Phoenix to see firsthand the impact that digital technology has had on traditional forms of advertising. For the most part, the digital revolution has not been kind to…
ReThinc Advertising has drastically increased their media buying efforts in the Phoenix market these past two years. If all goes as planned we will be doing the same in the Seattle / Tacoma market next year. Media buying (both digital…
Owning an ad agency here in Phoenix has given me an interesting perspective on what I used to do for a living... namely, selling media. Let’s establish a couple of givens. Companies that sell you media are ‘for profit’ just…