Let’s pretend for just one moment you’ve decided to start your own company. You’ve got the knowledge to put forth a great product, the staff to provide stellar service and a location…
And Then TV Got Weird…
I love the TV media business but it’s an understatement to say that things got weird a few years back. Not to sound like an old guy, but times used to be…
Alexa, What’s This Month’s Blog?
Last weekend I awoke in the middle of the night with sharp chest pains. It was a bit disconcerting as I contemplated waking my wife or figuring out how to get better…
DIY Marketing
At ReThinc, we don’t operate with a hyper-competitive mindset to outbid other ad agencies. The “win the account at all costs” mentality is in a word “unbecoming” and in two words “not…
How to Find and Hire the Best Agency for your Business
In my opinion, there are lots of good ad agencies in the Phoenix market. I would go on to say that you can pretty much find whatever you are looking for in…
Re501(c)(3)
There are many things that I appreciate about my peers in marketing and media. They are truly a generous lot that donate their time, money, and energy to a wide array of…
Death, Taxes, and Digital Outpacing Traditional Media
A significant, yet certainly not wholly unexpected milestone is happening this year. According to the super smart people on the internet, digital ad spending will surpass traditional ad spending in the United…
So You’re Working With An Ad Agency…
I’m not sure how many of you that read my blog are business owners or decision makers that work with an ad agency. If you are, or perhaps you may be in…
Lookout 2019
I went back and read the last three blogs I’ve written in January. I should almost apologize to those of you that read them that I was a bit redundant - we’re…