I was going to count how many times I said "change" in the blogs I’ve written over the past 18 years, but figured no one really cares, and, candidly, what does that do to make our client’s business more profitable? …
Of all the challenges that come with running a business, competition seems to be the one that is universal across every industry. In one real sense, competition is a good thing. It requires you to stay focused on your customers,…
I feel like it’s fairly obvious to say that everyone working in the marketing space is continuing to adapt to how AI is impacting their work, or perhaps better stated, the ability to do their work, or maybe even, if…
One of the most critical components of your company’s digital marketing footprint is your Google Business Profile, formerly referred to as the Google My Business page. For those of you who don’t know, this is the graphic displayed to searching…
I bet when the Yellow Pages first came out, people were like “wow, this is cutting edge…” I mean, here were all these businesses, separated by category and listed alphabetically for the consumer to call on their rotary phone (Google…
As a full-service digital advertising agency in Phoenix, the term ‘impression’ is one of the more common words you’ll hear around our office. For non-media types, impression has a totally different definition; for my digital team, impression is the foundational…
I’ll come clean and tell you that I rely on my team of experts to design award-winning websites that drive visitors to a positive UX and eventual conversion. I will go on to say that ReThinc Advertising excels in this…
I recently got a call from a prospective client who’s never hired us. This would be our second at bat for them, and just like that girl in high school, they seem just interested enough in us to keep our…
Everybody, grab your wallet … we’re going to spend some money. For this exercise, I want you to think like my adult children, who seem to love new restaurants, non-traditional services like acupuncture, and products that promise to fix things…