When Every Brand Sounds Like AI
I feel like it’s fairly obvious to say that everyone working in the marketing space is continuing to adapt to how AI is impacting their work, or perhaps better stated, the ability to do their work, or maybe even, if…
Why Your Google Business Profile Keeps Changing (and What to Do About It)
One of the most critical components of your company’s digital marketing footprint is your Google Business Profile, formerly referred to as the Google My Business page. For those of you who don’t know, this is the graphic displayed to searching…
How to Get Your Business Found in AI Search
I bet when the Yellow Pages first came out, people were like “wow, this is cutting edge…” I mean, here were all these businesses, separated by category and listed alphabetically for the consumer to call on their rotary phone (Google…
Impressions: Your Guide to Advertising’s Most Used Term
As a full-service digital advertising agency in Phoenix, the term ‘impression’ is one of the more common words you’ll hear around our office. For non-media types, impression has a totally different definition; for my digital team, impression is the foundational…
The Benefits and Drawbacks of Pop-Ups on a Website
I’ll come clean and tell you that I rely on my team of experts to design award-winning websites that drive visitors to a positive UX and eventual conversion. I will go on to say that ReThinc Advertising excels in this…
Direct Mail Marketing in 2025: What Businesses Should Know
I recently got a call from a prospective client who’s never hired us. This would be our second at bat for them, and just like that girl in high school, they seem just interested enough in us to keep our…
Why Reviews Matter and How to Get More of Them
Everybody, grab your wallet … we’re going to spend some money. For this exercise, I want you to think like my adult children, who seem to love new restaurants, non-traditional services like acupuncture, and products that promise to fix things…
AI’s Impact on a Digital Ad Agency in Phoenix
Stop me if you’ve heard this already, but ReThinc was founded in 2008 and positioned as a ‘different kind of agency’ based on how we ran the business internally and externally. I’m proud that we’ve earned a leadership position as…
How to Rebrand Your Business
Before we embark on this month’s blog, let’s take a second to appreciate the brands you love. These are the companies that do it right …. they evoke the quality of their products or services with the right level of…