Ed Olsen's Posts - ReThinc Advertising

Death, Taxes, and Digital Outpacing Traditional Media

A significant, yet certainly not wholly unexpected milestone is happening this year. According to the super smart people on the internet, digital ad spending will surpass traditional ad spending in the United…

So You’re Working With An Ad Agency…

I’m not sure how many of you that read my blog are business owners or decision makers that work with an ad agency. If you are, or perhaps you may be in…

Lookout 2019

I went back and read the last three blogs I’ve written in January. I should almost apologize to those of you that read them that I was a bit redundant - we’re…

‘Twas the Night Before ReThinc

ReThinc Advertising will be celebrating our 10th year in business this month. That seems like a long time but to me it’s been a blur. We started this thing with $8,000 in…

Google Your Business

In some ways there may not be enough room on our website to host a blog on just what Google is looking to accomplish with their business strategy. And let’s be honest…

Bot Stop – Green Light Your Ad Impressions

My very brilliant and slightly cynical digital manager is quick to reply to many of my blog submissions with a “what’s your point?” or a “how does this help/position us better to…

Marketing a Small Business in 2018

At ReThinc Advertising, we interact with a lot of businesses. As we approach our 10th anniversary we find ourselves working with larger, more established brands each year. That’s both a good thing…

Know Your Customer

Marketing has its fair share of complexities. Especially in this day and age when one must fully understand both digital and traditional means of outreach. To be a leading ad agency in…

Busy ≠ Productivity

In today’s world, it’s easy to be busy. In fact, I bet you’re really busy right now. You might be eating a sandwich, scrolling through Instagram stories, checking emails or even having…