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Phoenix, AZ 85018

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Advertising, Ed Olsen, Marketing

What is Normal Anyway?

Like all businesses, the COVID-19 pandemic most certainly has had a profound impact on ReThinc Advertising. We’ve shuttered our office and responsibly worked from home for the past eight weeks. Our clients…

Ed Olsen on May 19, 2020
Ed Olsen 2020-05-19T15:03:42+00:00
Advertising, Digital Marketing, Marketing

Marketing Basics in a Time of Uncertainty

We interrupt our regular scheduled blog to speak directly to small and medium sized businesses that find themselves in a situation that is, in a word … unprecedented. How many times have…

Ed Olsen on March 17, 2020
Ed Olsen 2020-03-17T23:10:41+00:00
Advertising, Digital Marketing, Marketing

A ReThinc Rom-Com

Love stories have a way of becoming convoluted over the years. Details are forgotten, as are some of the early pitfalls that come with all relationships. The true bliss of starting my…

Ed Olsen on February 12, 2020
Ed Olsen 2020-02-12T17:15:18+00:00
Advertising, Digital Marketing, Marketing

Marketing is Complex, Yet Simple

Subscribing to Google Alerts ensures that I get no less than a dozen marketing articles in my inbox each day. Typically, and may I say thankfully, these articles are short and to…

Ed Olsen on January 21, 2020
Ed Olsen 2020-01-21T18:01:25+00:00
Advertising, Digital Marketing, Marketing

HO, HO, HOw to Market Effectively During the Holidays

It’s that special time of year again … your inbox has a few more solicitation emails, your social feeds are really pushing some of those products you showed interest in, and the…

Ed Olsen on December 18, 2019
Ed Olsen 2019-12-18T21:50:25+00:00
Advertising, Digital Marketing, Marketing

LinkedIn or Out

As the owner of a digital marketing agency, I get asked all the time why LinkedIn is not a more prolific platform for my B2C and B2B efforts. On the surface, it…

Ed Olsen on November 12, 2019
Ed Olsen 2019-11-12T19:45:37+00:00
Advertising, Branding, Marketing

A Brand New Name Game

Let’s pretend for just one moment you’ve decided to start your own company. You’ve got the knowledge to put forth a great product, the staff to provide stellar service and a location…

Ed Olsen on October 22, 2019
Ed Olsen 2019-10-22T17:02:38+00:00
Advertising, Marketing, Media Buying

And Then TV Got Weird…

I love the TV media business but it’s an understatement to say that things got weird a few years back. Not to sound like an old guy, but times used to be…

Ed Olsen on September 11, 2019
Ed Olsen 2019-09-11T18:08:13+00:00
Advertising, Digital Marketing, Marketing

Alexa, What’s This Month’s Blog?

Last weekend I awoke in the middle of the night with sharp chest pains. It was a bit disconcerting as I contemplated waking my wife or figuring out how to get better…
Ed Olsen on August 14, 2019
Ed Olsen 2019-08-14T21:11:56+00:00

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