How to Rebrand Your Business
Before we embark on this month’s blog, let’s take a second to appreciate the brands you love. These are the companies that do it right …. they evoke the quality of their products or services with the right level of…
A Content Strategy For Your Brand
Every month for over seven (7) years now. That’s how long I’ve been writing blogs for an ad agency in Phoenix … ReThinc Advertising and Public Relations. I can remember my digital manager explaining to me the value of content…
A Brand New Name Game
Let’s pretend for just one moment you’ve decided to start your own company. You’ve got the knowledge to put forth a great product, the staff to provide stellar service and a location that’s going to bring you the traffic you…
DIY Marketing
At ReThinc, we don’t operate with a hyper-competitive mindset to outbid other ad agencies. The “win the account at all costs” mentality is in a word “unbecoming” and in two words “not necessary.” I’m going to forego sharing the three-word…
Your Tagline is Showing…
Advertising is not getting any less convoluted anytime soon. I mean as the owner of a Phoenix advertising agency I see firsthand just how difficult it is to “differentiate your company from the competition while creating resonance with your target…
The Name Game
Just for a drill, let’s think of a few great names in the local corporate world … names that encapsulate the essence of the business; names that differentiate themselves from their competitors and resonate in the mind of the consumer…
Raisin’ Brand
At Rethinc … we are in the business of brand building. We devise the assets you need to put your brand forth in the marketplace. Even the smallest business has a brand. In its most modest terms, a company’s brand…