Branding

Y the C…

R-E-T-H-I-N-C … wait, shouldn’t that be a K? As the owner of this Phoenix digital marketing agency, I’ve pretty much heard it all. From people thinking that we accidentally misspelled our company’s…

Your Tagline is Showing…

Advertising is not getting any less convoluted anytime soon. I mean as the owner of a Phoenix advertising agency I see firsthand just how difficult it is to “differentiate your company from…

The Name Game

Just for a drill, let’s think of a few great names in the local corporate world … names that encapsulate the essence of the business; names that differentiate themselves from their competitors…