How to Rebrand Your Business
Before we embark on this month’s blog, let’s take a second to appreciate the brands you love. These are the companies that do it right …. they evoke the quality of their products or services with the right level of…
The Political Window and its Effect on Your Marketing Efforts
The Arizona advertising ecosystem is about to enter another political window. Political parties, political action committees, and candidates thrust millions of dollars in advertising into the market to convince you to vote a particular way. This cyclical event happens every…
Social Media for Small and Medium-Sized Businesses
As our world (or perhaps more accurately, our media) has become more digitized, we’ve seen advancements in advertising that didn’t exist in my younger days. These advancements include the unveiling of consumer behaviors that can be considered intrusive to some…
Consumer Confidence and What it Means for Your Marketing Efforts
There is no shortage of advice as it pertains to marketing strategies for business. In times of economic boom or bust there is a seemingly endless number of experts ready to tell you what you should do and almost always…
Navigating Our Economic Storm
Perhaps I’m just another victim of the news cycle or maybe I’ve just been through this a few times in my fifty-plus years traveling around the sun but it seems to me that we just might be in for a…
The Not So Secret Way To Market Effectively
I don’t think I’m being dramatic when I say that successful marketing is one of the great secrets of the universe. Anyone who’s ever engaged in a marketing campaign knows that it can be as mysterious as black holes in…
Marketing vs. Advertising: What’s the Difference?
On the outside, marketing and advertising seem interchangeable. Aren’t they both enticing customers to buy a product or service? Yes… but also no. There’s more to it! Let’s think of marketing like a big, beautiful tree. Marketing has its many…
The Benefits of Having an Office Dog
It’s no secret that ReThinc Advertising is a ‘dog-centric’ digital ad agency in Phoenix. Most of our staff has a dog, and those who don’t share their love with whichever dog is in the office that day. What can I…
Best Places to Work … er, Hire
So, here’s an interesting flex topped with a gratuitous backlink. In 2021, ReThinc Advertising was named one of the top places to work by the Phoenix Business Journal. After you navigate the paywall, you can read the article here. Before…