Love stories have a way of becoming convoluted over the years. Details are forgotten, as are some of the early pitfalls that come with all relationships. The true bliss of starting my…
Marketing
Marketing is Complex, Yet Simple
Subscribing to Google Alerts ensures that I get no less than a dozen marketing articles in my inbox each day. Typically, and may I say thankfully, these articles are short and to…
HO, HO, HOw to Market Effectively During the Holidays
It’s that special time of year again … your inbox has a few more solicitation emails, your social feeds are really pushing some of those products you showed interest in, and the…
LinkedIn or Out
As the owner of a digital marketing agency, I get asked all the time why LinkedIn is not a more prolific platform for my B2C and B2B efforts. On the surface, it…
A Brand New Name Game
Let’s pretend for just one moment you’ve decided to start your own company. You’ve got the knowledge to put forth a great product, the staff to provide stellar service and a location…
And Then TV Got Weird…
I love the TV media business but it’s an understatement to say that things got weird a few years back. Not to sound like an old guy, but times used to be…
Alexa, What’s This Month’s Blog?
Last weekend I awoke in the middle of the night with sharp chest pains. It was a bit disconcerting as I contemplated waking my wife or figuring out how to get better…
DIY Marketing
At ReThinc, we don’t operate with a hyper-competitive mindset to outbid other ad agencies. The “win the account at all costs” mentality is in a word “unbecoming” and in two words “not…
Marketing a Small Business in 2018
At ReThinc Advertising, we interact with a lot of businesses. As we approach our 10th anniversary we find ourselves working with larger, more established brands each year. That’s both a good thing…