As our world (or perhaps more accurately, our media) has become more digitized, we’ve seen advancements in advertising that didn’t exist in my younger days. These advancements include the unveiling of consumer behaviors that can be considered intrusive to some…
There is no shortage of advice as it pertains to marketing strategies for business. In times of economic boom or bust there is a seemingly endless number of experts ready to tell you what you should do and almost always…
Perhaps I’m just another victim of the news cycle or maybe I’ve just been through this a few times in my fifty-plus years traveling around the sun but it seems to me that we just might be in for a…
I don’t think I’m being dramatic when I say that successful marketing is one of the great secrets of the universe. Anyone who’s ever engaged in a marketing campaign knows that it can be as mysterious as black holes in…
On the outside, marketing and advertising seem interchangeable. Aren’t they both enticing customers to buy a product or service? Yes… but also no. There’s more to it! Let’s think of marketing like a big, beautiful tree. Marketing has its many…
It’s no secret that ReThinc Advertising is a ‘dog-centric’ digital ad agency in Phoenix. Most of our staff has a dog, and those who don’t share their love with whichever dog is in the office that day. What can I…
So, here’s an interesting flex topped with a gratuitous backlink. In 2021, ReThinc Advertising was named one of the top places to work by the Phoenix Business Journal. After you navigate the paywall, you can read the article here. Before…
The holidays are upon us and the pressure of adapting a holiday limerick into something clever is weighing heavy on me. Adding to my creative anxiety is an untimely bout with Covid which has robbed me of my sense of…
Owning a business can be a very overwhelming experience. There’s a lot to navigate, especially in today’s marketing environment, where consumers may (or may not) find you based on a quick and admittedly unscientific way of searching for you on…