Search engine marketing (SEM), which includes pay-per-click (PPC) and search engine optimization (SEO) gets a great deal of attention in today’s digital marketing landscape. It’s not overly complex but it’s also not so simple that you can execute search engine…
A lot has been written or said about the ever-shifting digital landscape. Most recently, the rather seismic shift with Facebook moving to be less advertiser-friendly might be the best example of how platforms are attempting to keep audiences more engaged…
I love the holidays … it’s an absolutely magical time of the year. During the holiday season I get to spend time back home with my family, I also get a nice respite from work and I get the opportunity…
I read an article today on how Cancun is becoming the violent crime capital of Mexico with 133 murders through July this year. That’s a homicide rate that is double of what it was last year. The rise in violent…
Advertising is not getting any less convoluted anytime soon. I mean as the owner of a Phoenix advertising agency I see firsthand just how difficult it is to “differentiate your company from the competition while creating resonance with your target…
Sometimes we are so caught up in the technical aspects of marketing that we forget the basics. The complex marketing executions that so many of us are doing these days can distract a business from the most critical principles of…
Wikipedia loosely defines millennials as people born between the early 1980’s and early 2000’s … and thank God we have Wikipedia to clarify that as this definition seems to be all over the board. Sometimes referred to as Generation Y…
As if we don’t have enough acronyms to worry about in our lives along comes ORM. When I first heard the term ORM I thought, “I love that band” only to realize that it actually stands for Online Reputation Management.…
So traditional media is dead … right? I mean listen to any pundit and they will tell you that television, radio and print all died sometime shortly after cable and satellite brought the DVR to market. If not then the…