Bot Stop – Green Light Your Ad Impressions
My very brilliant and slightly cynical digital manager is quick to reply to many of my blog submissions with a “what’s your point?” or a “how does this help/position us better to…
Digital Marketing
Know Your Customer
Marketing has its fair share of complexities. Especially in this day and age when one must fully understand both digital and traditional means of outreach. To be a leading ad agency in…
Ad Relevancy vs. Consumer Privacy… What Will Marketers Do?
As you know, ReThinc is an advertising agency in Phoenix. There’s nothing private about that. You may also know the clients we work with, the markets we work in, the work we…
Understanding the Basics of Search Engine Marketing
Search engine marketing (SEM), which includes pay-per-click (PPC) and search engine optimization (SEO) gets a great deal of attention in today’s digital marketing landscape. It’s not overly complex but it’s also not…
A Healthy & Happy Marketing Plan
A lot has been written or said about the ever-shifting digital landscape. Most recently, the rather seismic shift with Facebook moving to be less advertiser-friendly might be the best example of how…
Stephanie vs. Email
As the principal of a busy digital ad agency in Phoenix, it is my job to keep the company organized, keep our clients happy, make certain that projects are done on time…
Make Media Great Again
ReThinc Advertising has drastically increased their media buying efforts in the Phoenix market these past two years. If all goes as planned we will be doing the same in the Seattle /…
Marketing That Gets an “A” for Attribution
I recently received an email from one of our clients that contained these two brief sentences: This is the vision for our relationship. Finding the right attributes that demonstrate successful results with…
SEO is Overrated
I was making a random list of things that were overrated; it looked something like this – turkey bacon, Latin jazz, soccer, search engine optimization, breakfast at OHSO, and suddenly I’m like…