When Every Brand Sounds Like AI
I feel like it’s fairly obvious to say that everyone working in the marketing space is continuing to adapt to how AI is impacting their work, or perhaps better stated, the ability to do their work, or maybe even, if…
Why Your Google Business Profile Keeps Changing (and What to Do About It)
One of the most critical components of your company’s digital marketing footprint is your Google Business Profile, formerly referred to as the Google My Business page. For those of you who don’t know, this is the graphic displayed to searching…
How to Get Your Business Found in AI Search
I bet when the Yellow Pages first came out, people were like “wow, this is cutting edge…” I mean, here were all these businesses, separated by category and listed alphabetically for the consumer to call on their rotary phone (Google…
All We Want for Christmas Is Views
The holidays always give us a moment to pause, reflect, and appreciate the people we get to work with every day. Since 2008, ReThinc has been lucky to partner with incredible clients, collaborate with an unbelievably talented team, and build…
Impressions: Your Guide to Advertising’s Most Used Term
As a full-service digital advertising agency in Phoenix, the term ‘impression’ is one of the more common words you’ll hear around our office. For non-media types, impression has a totally different definition; for my digital team, impression is the foundational…
Why Reviews Matter and How to Get More of Them
Everybody, grab your wallet … we’re going to spend some money. For this exercise, I want you to think like my adult children, who seem to love new restaurants, non-traditional services like acupuncture, and products that promise to fix things…
AI’s Impact on a Digital Ad Agency in Phoenix
Stop me if you’ve heard this already, but ReThinc was founded in 2008 and positioned as a ‘different kind of agency’ based on how we ran the business internally and externally. I’m proud that we’ve earned a leadership position as…
Spring Cleaning – But Make It Digital
Every spring, we do the usual: open the windows, clear out the closets, and wonder how we acquired 17 pairs of nearly identical black socks. But while you're busy dusting shelves and asking if that sweater still sparks joy, there's…
Digital Video Advertising Made Simple for SMBs
Comcast, the 2nd largest cable TV company by subscribers and the largest home internet service provider in the United States, is looking to attract small and medium-sized businesses to a new way of video advertising. Much like the old days…