Not Just a Job: The Case for Meaningful Work
We hear it all the time: Do what you love and you’ll never work a day in your life. Cute. Also? Kinda untrue. Even when you do love what you do, it’s still work. There are still Mondays. There are…
How to Brand a Business
ReThinc Advertising is a full-service ad agency in Phoenix that exceeds the marketing needs of some two dozen clients in four states. My elevator speech goes something like this: “We excel at graphic design, website design, and website development while…
Building a Better Work Ethic
Today’s business landscape is not easy. It’s not easy to run an ad agency in Phoenix and it’s not easy to work in one either. In the fast-paced world of marketing, having a strong work ethic is more important than…
Making the Most of Your Daily Commute
Oh, the joys of your daily commute. Sitting in bumper-to-bumper traffic, inching along at a snail's pace, and wondering how many hours you're going to be stuck in your car.
Work-Life Balance – A Personal Journey: Part 2
Welcome back to my personal journey of finding a work-life balance. I’m a work in progress. I’m letting go of being a perfectionist. I’m delegating more – both at...
Work-Life Balance – A Personal Journey: Part 1
Work is my life. At least it has been for the past 13 years, 6 months, and 16 days. I don’t blame ReThinc for that. I blame credit my dad for my work ethic (Happy Father’s Day, Dad). I’ve admittedly…
The Benefits of Having an Office Dog
It’s no secret that ReThinc Advertising is a ‘dog-centric’ digital ad agency in Phoenix. Most of our staff has a dog, and those who don’t share their love with whichever dog is in the office that day. What can I…
Be More Productive With These Organizing Tips
Last week was National Get Organized Week. I challenged my team to come up with at least three things they wanted to organize. It could be personal, professional, digital, etc. Here was my list: Organize my Google Drive folders Organize…
