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‘Twas the Night Before ReThinc

ReThinc Advertising will be celebrating our 10th year in business this month. That seems like a long time but to me it’s been a blur. We started this thing with $8,000 in capital funding from my 401K, some borrowed furniture, and a few less than marginal computers. Oh, and we did this in the midst of a historic economic downturn.

We’ve made some great friends over these past ten years and we’re super blessed to be where we are today. With our anniversary falling during the holidays, what better time to tell our backstory… at least my version of it.

‘Twas the middle of the recession and all through the house
not a company was succeeding and my boss was a louse
Sales management was hung by their thumbs with no care
In hopes that the recession would not leave them there

The graphic designer and assistant were all left for dead
While visions of pink slips danced in their head
With Lauren in her jean jacket and Steph in her coat
We ditched our bad boss and made off in a boat

When out in the market there arose such a clatter
I sprang from my Lexus to see what’s the matter
Away to our own office we flew like a flash
Set up in the Airpark with just a little bit of cash

With no clients or money we’d make it a go
Hard work and talent we’d have to show
When, what to my wondering ears should appear
A call from Fort McDowell, a Casino! Oh dear!

With a grumpy old client who was super tough
I knew in moment we’d make improvements to his stuff
About that time I noticed their game
That Lauren and Steph were amazing, the same!

Clients came coming now Brian North and KO’s
Just little ol’ me and a couple of pros
Come Jayme! Come Jordon! Come Andrew of course
To the top of market with the speed of a horse!

Now work away, work away, work away all
A move to Phoenix would happen in fall
As the clients came calling the phone it would ring
We added an Erin and she’s quite a thing

Our services swelled with the wink of an eye
As we added Ashley, Marisa and that one red-headed guy
And then, in a twinkling, I heard on the street
Seattle has clients and they’re super neat

Down the chimney with Mesa, Cell One, and Team O
ReThinc would stay Tru with a better work flow
As I returned to my chair from my days doing sports
I ditched my new suit for nice pair of shorts

Come Sunstate, AACS and Tempe Center for the Arts
ReThinc was abound with great clients, Austin, CapSMART
As I marveled to think about what I had found
JetClosing and Washington Law would all stick around

And behold my wondering eyes would appear
My Sister’s Attic, United Scenic and Rumors are here
As I wind this thing down with one simple thought
We are blessed to know all of you, it’s our best that you got

And let me exclaim as I we get into gear


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