Owning a business can be a very overwhelming experience. There’s a lot to navigate, especially in today’s marketing environment, where consumers may (or may not) find you based on a quick and admittedly unscientific way of searching for you on the internet. It’s just not quite as cut and dry as the yellow pages used to be.
For those of you < 30, the yellow pages was a printed (yes, printed) book that magically appeared on your doorstep once a year. It contained business listings as well as poorly done ads that helped people find businesses.
Now we have search, which sometimes takes place on your computer and sometimes (more often than not) takes place on your phone.
The interesting thing about search is that instead of turning to “P” for plumber, a consumer (and potential customer) may write I HAVE A PIPE LEAK into their search engine of choice (probably, Google).
What’s important to you as a plumber and as a business owner is that you show up first when the consumer types in I HAVE A PIPE LEAK in the search bar. (Stay with me here as things are about to get weird.) In very simple terms, you could show up if you’ve purchased this specific search term in its entirety: I HAVE A PIPE LEAK (no capitalization required). If you purchased the term PIPE LEAK you may also show up. If you purchased the term I HAVE A, stop reading and call me immediately.
You literally don’t have to call us or help to make Erin’s mortgage payment so that new customers can find you. You do have to practice some sensible tactics that will keep your site running smoothly and make yourself more visible in the search space.
Need more help or have questions about anything we talked about here? Ask Steve Melde or Kent Earle … they read every blog I write and are super smart guys. If you can’t find them, send me an email at firstname.lastname@example.org. I’ll get you the answers you need to keep your website optimized for free!