A Post for the Times
I don’t think it’s overly surprising that recent events have resulted in an uptick of social media use and before you hit the delete button, this is not a pitch to hire a digital ad agency in Phoenix that specializes…
What is Normal Anyway?
Like all businesses, the COVID-19 pandemic most certainly has had a profound impact on ReThinc Advertising. We’ve shuttered our office and responsibly worked from home for the past eight weeks. Our clients have slashed budgets, curtailed operations, and done everything…
Marketing Basics in a Time of Uncertainty
We interrupt our regular scheduled blog to speak directly to small and medium sized businesses that find themselves in a situation that is, in a word … unprecedented. How many times have we heard that word lately? Unlike a lot…
A ReThinc Rom-Com
Love stories have a way of becoming convoluted over the years. Details are forgotten, as are some of the early pitfalls that come with all relationships. The true bliss of starting my own advertising agency and having it become successful…
Marketing is Complex, Yet Simple
Subscribing to Google Alerts ensures that I get no less than a dozen marketing articles in my inbox each day. Typically, and may I say thankfully, these articles are short and to the point so I endeavor to read as…
HO, HO, HOw to Market Effectively During the Holidays
It’s that special time of year again … your inbox has a few more solicitation emails, your social feeds are really pushing some of those products you showed interest in, and the newspaper at your grandma’s house is a lot…
LinkedIn or Out
As the owner of a digital marketing agency, I get asked all the time why LinkedIn is not a more prolific platform for my B2C and B2B efforts. On the surface, it readily identifies a person’s occupation, title, education, affiliations,…
A Brand New Name Game
Let’s pretend for just one moment you’ve decided to start your own company. You’ve got the knowledge to put forth a great product, the staff to provide stellar service and a location that’s going to bring you the traffic you…
And Then TV Got Weird…
I love the TV media business but it’s an understatement to say that things got weird a few years back. Not to sound like an old guy, but times used to be much simpler than they are now. I mean,…