It’s that special time of year again … your inbox has a few more solicitation emails, your social feeds are really pushing some of those products you showed interest in, and the newspaper at your grandma’s house is a lot…
As the owner of a digital marketing agency, I get asked all the time why LinkedIn is not a more prolific platform for my B2C and B2B efforts. On the surface, it readily identifies a person’s occupation, title, education, affiliations,…
Let’s pretend for just one moment you’ve decided to start your own company. You’ve got the knowledge to put forth a great product, the staff to provide stellar service and a location that’s going to bring you the traffic you…
I love the TV media business but it’s an understatement to say that things got weird a few years back. Not to sound like an old guy, but times used to be much simpler than they are now. I mean,…
Last weekend I awoke in the middle of the night with sharp chest pains. It was a bit disconcerting as I contemplated waking my wife or figuring out how to get better on my own. Feeling confident that I wasn’t…
At ReThinc, we don’t operate with a hyper-competitive mindset to outbid other ad agencies. The “win the account at all costs” mentality is in a word “unbecoming” and in two words “not necessary.” I’m going to forego sharing the three-word…
In my opinion, there are lots of good ad agencies in the Phoenix market. I would go on to say that you can pretty much find whatever you are looking for in regard to size, capability, and cost when it…
There are many things that I appreciate about my peers in marketing and media. They are truly a generous lot that donate their time, money, and energy to a wide array of charitable endeavors. I feel as though we, as…
A significant, yet certainly not wholly unexpected milestone is happening this year. According to the super smart people on the internet, digital ad spending will surpass traditional ad spending in the United States. These people go on to say that…