I’ve got bad news. Your digital media buy has been compromised. Those impressions you counted on to improve your sales efforts weren’t exactly served to the potential customer you had targeted. Unfortunately, that gleeful young sales rep with the used…
A few weeks ago everyone at ReThinc was encouraged to write a guest blog for our website. Having guest bloggers is the “cool” new thing to do. While staring blankly at the white paper and blinking cursor, I wasn’t sure…
According to a recent study by Media Dynamics, the typical American consumer is exposed to an average of 360 ad messages each day. That’s impressive. That being said, this study goes on to say that we (typical Americans) outright ignore…
It’s probably the world’s greatest understatement to say that technology and automation have had an impact on marketing. Just to be real here we could easily take the words ‘marketing’ out of that last sentence and replace it with just…
Wikipedia loosely defines millennials as people born between the early 1980’s and early 2000’s … and thank God we have Wikipedia to clarify that as this definition seems to be all over the board. Sometimes referred to as Generation Y…
As if we don’t have enough acronyms to worry about in our lives along comes ORM. When I first heard the term ORM I thought, “I love that band” only to realize that it actually stands for Online Reputation Management.…
Owning an ad agency here in Phoenix has given me an interesting perspective on what I used to do for a living... namely, selling media. Let’s establish a couple of givens. Companies that sell you media are ‘for profit’ just…
Navigating today’s vast and fragmented marketing landscape isn’t as hard as you might think. I’m not saying it’s a cake walk either. Let’s look at some of the fundamentals and see if we can’t help you with your marketing efforts.…
It’s no secret that your internet behavior is readily known by some and readily tracked by others. Before you throw your computer in the pool, move out of state and legally change your name, let me explain. A lot of…