Getting Your Marketing House in Order
Spring is here and many of us are cleaning out closets, pantries and other parts of our home that we might otherwise ignore. As a business owner it may be time to clean up your marketing efforts as well. It’s…
Show Your Content Some Love
Like Romeo and Juliet, content and search engine optimization come from two completely different worlds. SEO is very technical and content is creative. But unlike the star-crossed lovers, good content and SEO don’t have to subject themselves to the same…
It’s About Time You Write a Blog
According to recent research from Orbit Media Studios most bloggers (56%) say it takes them three hours or less to write a typical blog post. Now for the purposes of this blog let’s quantify that everyone who writes a blog…
Make Media Great Again
ReThinc Advertising has drastically increased their media buying efforts in the Phoenix market these past two years. If all goes as planned we will be doing the same in the Seattle / Tacoma market next year. Media buying (both digital…
The Key to Marketing Success
Sometimes we are so caught up in the technical aspects of marketing that we forget the basics. The complex marketing executions that so many of us are doing these days can distract a business from the most critical principles of…
ReThinc Your Website
OK, so as of last year there was something like 935,951,027 active websites in the world. It’s safe to say we’ve surpassed the one billion mark sometime over these past few months. Websites are as varied as anything else in…
Why We Work Hard
If there’s one thing I’ve noticed in my two some decades of business experience it's that there is one common thread to success... hard work. Regardless of a company’s size, getting an entire company to consistently work hard is difficult…
Marketing That Gets an “A” for Attribution
I recently received an email from one of our clients that contained these two brief sentences: This is the vision for our relationship. Finding the right attributes that demonstrate successful results with clear ROI across the various marketing channels we…
SEO is Overrated
I was making a random list of things that were overrated; it looked something like this - turkey bacon, Latin jazz, soccer, search engine optimization, breakfast at OHSO, and suddenly I’m like WAIT... HOW CAN I SAY THAT ANYTHING THAT…