Lookout 2019
I went back and read the last three blogs I’ve written in January. I should almost apologize to those of you that read them that I was a bit redundant - we’re a digital ad agency in Phoenix, it’s the…
‘Twas the Night Before ReThinc
ReThinc Advertising will be celebrating our 10th year in business this month. That seems like a long time but to me it’s been a blur. We started this thing with $8,000 in capital funding from my 401K, some borrowed furniture,…
Google Your Business
In some ways there may not be enough room on our website to host a blog on just what Google is looking to accomplish with their business strategy. And let’s be honest here, I’m not remotely qualified to put forth…
Bot Stop – Green Light Your Ad Impressions
My very brilliant and slightly cynical digital manager is quick to reply to many of my blog submissions with a “what’s your point?” or a “how does this help/position us better to clients…” which can be challenging but only because…
Marketing a Small Business in 2018
At ReThinc Advertising, we interact with a lot of businesses. As we approach our 10th anniversary we find ourselves working with larger, more established brands each year. That’s both a good thing and a little bit sad as we really…
Know Your Customer
Marketing has its fair share of complexities. Especially in this day and age when one must fully understand both digital and traditional means of outreach. To be a leading ad agency in Phoenix you must possess a level of expertise…
Ad Relevancy vs. Consumer Privacy… What Will Marketers Do?
As you know, ReThinc is an advertising agency in Phoenix. There’s nothing private about that. You may also know the clients we work with, the markets we work in, the work we specialize in, and the fact that we all…
Marketing For Sale
As a leading digital ad agency in Phoenix we get our fair share of solicitations for services that claim to “drastically enhance” what we do for our clients. Almost all of these come from some unknown, non-local entity that really…
Understanding the Basics of Search Engine Marketing
Search engine marketing (SEM), which includes pay-per-click (PPC) and search engine optimization (SEO) gets a great deal of attention in today’s digital marketing landscape. It’s not overly complex but it’s also not so simple that you can execute search engine…