Size Matters
Being a business owner is no walk in the park. Problems come at you like spider monkeys and solutions don’t necessarily knock on your door or miraculously appear in your email inbox.(Or do they?) Marketing your business has become one…
UP TO BOT – The Good and Bad of Internet Bot Traffic
I’ve got bad news. Your digital media buy has been compromised. Those impressions you counted on to improve your sales efforts weren’t exactly served to the potential customer you had targeted. Unfortunately, that gleeful young sales rep with the used…
Blogs with Benefits
A few weeks ago everyone at ReThinc was encouraged to write a guest blog for our website. Having guest bloggers is the “cool” new thing to do. While staring blankly at the white paper and blinking cursor, I wasn’t sure…
Don’t Box Me In
According to a recent study by Media Dynamics, the typical American consumer is exposed to an average of 360 ad messages each day. That’s impressive. That being said, this study goes on to say that we (typical Americans) outright ignore…
Technomarketing
It’s probably the world’s greatest understatement to say that technology and automation have had an impact on marketing. Just to be real here we could easily take the words ‘marketing’ out of that last sentence and replace it with just…
Marketing to Millenials
Wikipedia loosely defines millennials as people born between the early 1980’s and early 2000’s … and thank God we have Wikipedia to clarify that as this definition seems to be all over the board. Sometimes referred to as Generation Y…
ReThinc Your Review
As if we don’t have enough acronyms to worry about in our lives along comes ORM. When I first heard the term ORM I thought, “I love that band” only to realize that it actually stands for Online Reputation Management…
Dear Ad Sales Professionals…
Owning an ad agency here in Phoenix has given me an interesting perspective on what I used to do for a living... namely, selling media. Let’s establish a couple of givens. Companies that sell you media are ‘for profit’ just…
The Road to Advertising Success
Navigating today’s vast and fragmented marketing landscape isn’t as hard as you might think. I’m not saying it’s a cake walk either. Let’s look at some of the fundamentals and see if we can’t help you with your marketing efforts…