The Secret to Success
The New Year affords everyone a bit of reset. It’s a new beginning and time to implement self-improvement that is forged by resolution. As the owner of a leading digital ad agency in Phoenix, I like to think that any…
Our Most Important Message of the Year
With the holiday fast approaching I want to take this opportunity to write a blog that has nothing to do with marketing or advertising. Don’t get me wrong, we’re still working hard and come 2018 we’ll be sharing ways to…
I Love My Website
I never really thought about this, but your company website is a lot like your girlfriend. In an effort to be more inclusive please know that you can substitute significant other for girlfriend at any time. It should all make…
Content is King
I read an article today on how Cancun is becoming the violent crime capital of Mexico with 133 murders through July this year. That’s a homicide rate that is double of what it was last year. The rise in violent…
A Sign of the Times
You don’t have to be the owner of an ad agency in Phoenix to see firsthand the impact that digital technology has had on traditional forms of advertising. For the most part, the digital revolution has not been kind to…
The Irony in Email Marketing
I’m trying to get my head around sending an email about sending an email. Irony … sure, let’s call it that. Before this blog starts sounding like an Alanis Morissette song let’s get to the point that email marketing (when…
Your Tagline is Showing…
Advertising is not getting any less convoluted anytime soon. I mean as the owner of a Phoenix advertising agency I see firsthand just how difficult it is to “differentiate your company from the competition while creating resonance with your target…
Getting Your Marketing House in Order
Spring is here and many of us are cleaning out closets, pantries and other parts of our home that we might otherwise ignore. As a business owner it may be time to clean up your marketing efforts as well. It’s…