Re501(c)(3)
There are many things that I appreciate about my peers in marketing and media. They are truly a generous lot that donate their time, money, and energy to a wide array of charitable endeavors. I feel as though we, as…
Death, Taxes, and Digital Outpacing Traditional Media
A significant, yet certainly not wholly unexpected milestone is happening this year. According to the super smart people on the internet, digital ad spending will surpass traditional ad spending in the United States. These people go on to say that…
Google Your Business
In some ways there may not be enough room on our website to host a blog on just what Google is looking to accomplish with their business strategy. And let’s be honest here, I’m not remotely qualified to put forth…
Bot Stop – Green Light Your Ad Impressions
My very brilliant and slightly cynical digital manager is quick to reply to many of my blog submissions with a “what’s your point?” or a “how does this help/position us better to clients…” which can be challenging but only because…
Know Your Customer
Marketing has its fair share of complexities. Especially in this day and age when one must fully understand both digital and traditional means of outreach. To be a leading ad agency in Phoenix you must possess a level of expertise…
Ad Relevancy vs. Consumer Privacy… What Will Marketers Do?
As you know, ReThinc is an advertising agency in Phoenix. There’s nothing private about that. You may also know the clients we work with, the markets we work in, the work we specialize in, and the fact that we all…
Understanding the Basics of Search Engine Marketing
Search engine marketing (SEM), which includes pay-per-click (PPC) and search engine optimization (SEO) gets a great deal of attention in today’s digital marketing landscape. It’s not overly complex but it’s also not so simple that you can execute search engine…
A Healthy & Happy Marketing Plan
A lot has been written or said about the ever-shifting digital landscape. Most recently, the rather seismic shift with Facebook moving to be less advertiser-friendly might be the best example of how platforms are attempting to keep audiences more engaged…
Stephanie vs. Email
As the principal of a busy digital ad agency in Phoenix, it is my job to keep the company organized, keep our clients happy, make certain that projects are done on time and communicate with an owner that I would…