I recently received an email from one of our clients that contained these two brief sentences: This is the vision for our relationship. Finding the right attributes that demonstrate successful results with clear ROI across the various marketing channels we…
I was making a random list of things that were overrated; it looked something like this - turkey bacon, Latin jazz, soccer, search engine optimization, breakfast at OHSO, and suddenly I’m like WAIT... HOW CAN I SAY THAT ANYTHING THAT…
I’ve got bad news. Your digital media buy has been compromised. Those impressions you counted on to improve your sales efforts weren’t exactly served to the potential customer you had targeted. Unfortunately, that gleeful young sales rep with the used…
A few weeks ago everyone at ReThinc was encouraged to write a guest blog for our website. Having guest bloggers is the “cool” new thing to do. While staring blankly at the white paper and blinking cursor, I wasn’t sure…
According to a recent study by Media Dynamics, the typical American consumer is exposed to an average of 360 ad messages each day. That’s impressive. That being said, this study goes on to say that we (typical Americans) outright ignore…
It’s probably the world’s greatest understatement to say that technology and automation have had an impact on marketing. Just to be real here we could easily take the words ‘marketing’ out of that last sentence and replace it with just…
Owning an ad agency here in Phoenix has given me an interesting perspective on what I used to do for a living... namely, selling media. Let’s establish a couple of givens. Companies that sell you media are ‘for profit’ just…
It’s no secret that your internet behavior is readily known by some and readily tracked by others. Before you throw your computer in the pool, move out of state and legally change your name, let me explain. A lot of…
When you started your business, you likely had someone create a logo for you. Some gifted designer took his or her time to create just the look you wanted and developed a logo for you to put on signs, letterheads,…