Wikipedia loosely defines millennials as people born between the early 1980’s and early 2000’s … and thank God we have Wikipedia to clarify that as this definition seems to be all over the board. Sometimes referred to as Generation Y…
As if we don’t have enough acronyms to worry about in our lives along comes ORM. When I first heard the term ORM I thought, “I love that band” only to realize that it actually stands for Online Reputation Management…
Owning an ad agency here in Phoenix has given me an interesting perspective on what I used to do for a living... namely, selling media. Let’s establish a couple of givens. Companies that sell you media are ‘for profit’ just…
Navigating today’s vast and fragmented marketing landscape isn’t as hard as you might think. I’m not saying it’s a cake walk either. Let’s look at some of the fundamentals and see if we can’t help you with your marketing efforts…
It’s no secret that your internet behavior is readily known by some and readily tracked by others. Before you throw your computer in the pool, move out of state and legally change your name, let me explain. A lot of…
What is the most effective, most utilized and least expensive form of digital marketing? According to a recent survey of digital marketers email was consider the most effective for building brand awareness, the best at boosting awareness and the top…
Just for a drill, let’s think of a few great names in the local corporate world … names that encapsulate the essence of the business; names that differentiate themselves from their competitors and resonate in the mind of the consumer…
When you started your business, you likely had someone create a logo for you. Some gifted designer took his or her time to create just the look you wanted and developed a logo for you to put on signs, letterheads,…
So traditional media is dead … right? I mean listen to any pundit and they will tell you that television, radio and print all died sometime shortly after cable and satellite brought the DVR to market. If not then the…