At ReThinc, we don’t operate with a hyper-competitive mindset to outbid other ad agencies. The “win the account at all costs” mentality is in a word “unbecoming” and in two words “not necessary.” I’m going to forego sharing the three-word…
In my opinion, there are lots of good ad agencies in the Phoenix market. I would go on to say that you can pretty much find whatever you are looking for in regard to size, capability, and cost when it…
There are many things that I appreciate about my peers in marketing and media. They are truly a generous lot that donate their time, money, and energy to a wide array of charitable endeavors. I feel as though we, as…
A significant, yet certainly not wholly unexpected milestone is happening this year. According to the super smart people on the internet, digital ad spending will surpass traditional ad spending in the United States. These people go on to say that…
I’m not sure how many of you that read my blog are business owners or decision makers that work with an ad agency. If you are, or perhaps you may be in the future, I encourage you to read on…
I went back and read the last three blogs I’ve written in January. I should almost apologize to those of you that read them that I was a bit redundant - we’re a digital ad agency in Phoenix, it’s the…
ReThinc Advertising will be celebrating our 10th year in business this month. That seems like a long time but to me it’s been a blur. We started this thing with $8,000 in capital funding from my 401K, some borrowed furniture,…
In some ways there may not be enough room on our website to host a blog on just what Google is looking to accomplish with their business strategy. And let’s be honest here, I’m not remotely qualified to put forth…
My very brilliant and slightly cynical digital manager is quick to reply to many of my blog submissions with a “what’s your point?” or a “how does this help/position us better to clients…” which can be challenging but only because…