ReThinc Your Website
OK, so as of last year there was something like 935,951,027 active websites in the world. It’s safe to say we’ve surpassed the one billion mark sometime over these past few months. Websites are as varied as anything else in…
Why We Work Hard
If there’s one thing I’ve noticed in my two some decades of business experience it's that there is one common thread to success... hard work. Regardless of a company’s size, getting an entire company to consistently work hard is difficult…
Marketing That Gets an “A” for Attribution
I recently received an email from one of our clients that contained these two brief sentences: This is the vision for our relationship. Finding the right attributes that demonstrate successful results with clear ROI across the various marketing channels we…
SEO is Overrated
I was making a random list of things that were overrated; it looked something like this - turkey bacon, Latin jazz, soccer, search engine optimization, breakfast at OHSO, and suddenly I’m like WAIT... HOW CAN I SAY THAT ANYTHING THAT…
Size Matters
Being a business owner is no walk in the park. Problems come at you like spider monkeys and solutions don’t necessarily knock on your door or miraculously appear in your email inbox.(Or do they?) Marketing your business has become one…
UP TO BOT – The Good and Bad of Internet Bot Traffic
I’ve got bad news. Your digital media buy has been compromised. Those impressions you counted on to improve your sales efforts weren’t exactly served to the potential customer you had targeted. Unfortunately, that gleeful young sales rep with the used…
Blogs with Benefits
A few weeks ago everyone at ReThinc was encouraged to write a guest blog for our website. Having guest bloggers is the “cool” new thing to do. While staring blankly at the white paper and blinking cursor, I wasn’t sure…
Don’t Box Me In
According to a recent study by Media Dynamics, the typical American consumer is exposed to an average of 360 ad messages each day. That’s impressive. That being said, this study goes on to say that we (typical Americans) outright ignore…
Technomarketing
It’s probably the world’s greatest understatement to say that technology and automation have had an impact on marketing. Just to be real here we could easily take the words ‘marketing’ out of that last sentence and replace it with just…