A Sign of the Times
You don’t have to be the owner of an ad agency in Phoenix to see firsthand the impact that digital technology has had on traditional forms of advertising. For the most part, the digital revolution has not been kind to…
The Irony in Email Marketing
I’m trying to get my head around sending an email about sending an email. Irony … sure, let’s call it that. Before this blog starts sounding like an Alanis Morissette song let’s get to the point that email marketing (when…
Your Tagline is Showing…
Advertising is not getting any less convoluted anytime soon. I mean as the owner of a Phoenix advertising agency I see firsthand just how difficult it is to “differentiate your company from the competition while creating resonance with your target…
Getting Your Marketing House in Order
Spring is here and many of us are cleaning out closets, pantries and other parts of our home that we might otherwise ignore. As a business owner it may be time to clean up your marketing efforts as well. It’s…
Show Your Content Some Love
Like Romeo and Juliet, content and search engine optimization come from two completely different worlds. SEO is very technical and content is creative. But unlike the star-crossed lovers, good content and SEO don’t have to subject themselves to the same…
It’s About Time You Write a Blog
According to recent research from Orbit Media Studios most bloggers (56%) say it takes them three hours or less to write a typical blog post. Now for the purposes of this blog let’s quantify that everyone who writes a blog…
Make Media Great Again
ReThinc Advertising has drastically increased their media buying efforts in the Phoenix market these past two years. If all goes as planned we will be doing the same in the Seattle / Tacoma market next year. Media buying (both digital…
The Key to Marketing Success
Sometimes we are so caught up in the technical aspects of marketing that we forget the basics. The complex marketing executions that so many of us are doing these days can distract a business from the most critical principles of…